Optimized PDF

By Default when you make a PDF of a document - the images that were embedded in your MSWord, InDesign, Illustrator, or Photoshop Document are not compressed - they are simply resaved in the "Portable Document Format" as large hi-res files. If you are going to email a PDF that will be viewed on-screen - you can reduce the size of your file (if your source files are print resolution).

Every megabyte of data stored on email servers has a considerable impact on the environment. A large attachment can use 50g of CO2e or more for each recipient. (from How Bad Are Bananas?: The Carbon Footprint of Everything by Mike Berners-Lee). If you can provide a url link - and post the PDF on google so that multiple users can access it - this is more efficient.

In Adobe Acrobat, open your file and the Save it as PDF.

But before you say OK - select "Optimized PDF" and click on settings. If 100 DPI does not look good enough, try 120 or 150.

You may also want to make sure that your fonts are embedded if your end-user will not have the fonts that you are using. Embedding fonts uses some of the file space but ensures that the file will look the same on another computer.

Joshua Mosley © 2013